Turning excellent ideas into marketable products, processes and services.
Along the years, the European Union has invested billions of euro in research and innovation projects to support and encourage Europe’s economic competitiveness and extend the frontiers of human knowledge within the EU’s member states, main focusing on health, environment, transport, food and energy.
Research partnerships with the pharmaceutical, aerospace, automotive and electronics industries have also been formed to encourage private sector investment in support of future growth and high skill job creation.
Client
- Directorate-General for Research and Innovation
Campaign
- Information campaign
Timeframe
- April 2013 – June 2014
Project description
- The R&I campaign focuses on the benefits that accrue to Europe through EU action on research and development. The campaign aims at:
- raising awareness among citizens on how research and innovation at European level can help Europe exit the current economic crisis and prepare for the next decade showing how European research and innovation contributes to growth and job creation in Europe
- showing how research can tackle societal challenges (transport; health; food; industry technology; energy; environment) to improve citizens’ quality of life
Target Audience
- Business and Industry
- Researchers and Research Institutes
- Educational Institutions
- Specific and mainstream Media
Tasks
- Market media and stakeholder audit
- Media and blogger outreach
- Creation of stakesholders database
- Press Releases
- Copywriting
- Translation EN<>MT
- Adaptation and localisation
- Dissemination
- Follow-up with media
- Media monitoring and reporting
- e-newsletters
- Translation and localisation
- Distribution
- Follow-up
- ‘Ad-hoc’ stories
- Translation
- Adaptation and localisation
- Distribution
- Follow-up
- Media monitoring and reporting